| ▸ |
@abbeyfwebbers |
Abbey Webber-Sloan | Melbourne Mumma |
66.1K |
0.7% / 0.4% |
18.0K / 10.7K |
95% |
|
motherhood & family 50% pregnancy & baby prep 25% lifestyle & everyday moments 15% food & home 10%
- Persona
- Warm, relatable mum of one; on-camera comfort presence throughout.
- Aesthetic
- Sunlit, soft-toned, polished feminine; beach and family moments.
- Content
- Motherhood, family meal prep, travel, pregnancy prep, everyday lifestyle.
- Why she fits
- Relatable aspirational mum whose warm family aesthetic and zero-edgy tone embody Petal & Pup's modern romance customer perfectly.
|
| ▸ |
@chantelle.stanton |
Chantelle Stanton |
93.0K |
4.1% / 2.2% |
44.4K / 50.5K |
95% |
|
newborn/postpartum 70% family life 25% lifestyle 5%
- Persona
- Polished mum of two; present, warm on-camera presence.
- Aesthetic
- Soft pastels, curated feminine; newborn and family joy moments.
- Content
- Newborn and postpartum life, family moments, styled home content.
- Why she fits
- Polished feminine newborn mum whose curated warmth and modern romance aesthetic align directly with brand register.
|
| ▸ |
@ellemorrisxo |
𝓔𝓵𝓸𝓾𝓲𝓼𝓮🧚🏼♀️✨ |
87.9K |
0.0% / 0.0% |
2.3K / 2.1K |
95% |
|
motherhood & family 50% lifestyle & home 30% pets & joy 20%
- Persona
- Joyful mum of two plus dogs; sunlit, relatable presence.
- Aesthetic
- Warm, soft pastels, feminine; beach days and family milestones.
- Content
- Motherhood, family milestones, beach lifestyle, pet moments, home.
- Why she fits
- Core Petal & Pup archetype: sunlit, relatable mum whose warm feminine joy and family-focused life mirror brand values.
|
| ▸ |
@laurahazzouri |
Laura Hazzouri |
74.7K |
3.2% / 2.3% |
182K / 185K |
95% |
|
travel 50% family/parenting 30% lifestyle 20%
- Persona
- Aspirational mum and travel lover; warm, joyful on-camera throughout.
- Aesthetic
- Sun-lit, polished feminine; travel, sunsets, family joy.
- Content
- Travel, family outings, lifestyle moments, beach and holiday occasions.
- Why she fits
- Warm, polished on-camera traveller whose aspirational family moments and feminine tone match brand's modern romance register.
|
| ▸ |
@amierohan_ |
a m i e r o h a n |
44.6K |
7.0% / 0.7% |
23.7K / 17.8K |
90% |
|
motherhood & family life 60% parenting & lifestyle 30% events & celebrations 10%
- Persona
- Warm, joyful mum of four; genuine, polished on-camera presence.
- Aesthetic
- Warm, soft, relatable feminine; polished family and lifestyle moments.
- Content
- Motherhood, family life, parenting, celebrations, lifestyle.
- Why she fits
- Mum-of-four whose aspirational-approachable family narrative and warm aesthetic match Petal & Pup's customer archetype exactly.
|
| ▸ |
@charlotteviney |
CHARLOTTE VINEY |
23.5K |
1.6% / 1.4% |
42.3K / 15.8K |
90% |
|
motherhood/family 60% lifestyle 20% fashion/styling 20%
- Persona
- Polished mum of three; visible, warm on-camera presence.
- Aesthetic
- Soft, feminine, curated; family moments and seasonal styling.
- Content
- Motherhood, family moments, styling, seasonal dress, home curation.
- Why she fits
- Mum-of-three whose polished aesthetic, visible presence, and relatable parenting tone align with brand's feminine casting brief.
|
| ▸ |
@denimcdermott |
Deni McDermott 🕊 |
97.6K |
0.8% / 0.0% |
— / — |
90% |
|
pregnancy & motherhood 40% travel & lifestyle 35% family moments 25%
- Persona
- Pregnant mum in polished lifestyle; warm, aspirational presence.
- Aesthetic
- Curated, sunlit feminine; family photos, travel, joyful moments.
- Content
- Pregnancy, family moments, travel, lifestyle, natural dress occasions.
- Why she fits
- Pregnant mum whose warm, curated aesthetic and natural occasion moments embody Petal & Pup's modern romance customer perfectly.
|
| ▸ |
@happy.miss.hannah |
Hannah | Aus Mumma |
12.0K |
22.5% / 3.7% |
137K / 4.9K |
90% |
|
motherhood & parenting 60% pregnancy & newborn life 30% product features 10%
- Persona
- Teacher-mum of two; joyful, strong on-camera presence.
- Aesthetic
- Warm, feminine, relatable; family and newborn life moments.
- Content
- Motherhood, pregnancy, newborn life, parenting hacks, family joy.
- Why she fits
- Real teacher-mum whose joyful on-camera presence and relatable family focus match Petal & Pup's warm customer archetype.
|
| ▸ |
@life.with.three |
Rachel ✿ Australia |
135K |
0.0% / 0.0% |
1.4K / 1.4K |
90% |
|
family_travel 50% lifestyle_home 30% motherhood 20%
- Persona
- Coastal mum of three; polished, warm, self-identified lifestyle documenter.
- Aesthetic
- Soft, sunlit, curated feminine; coastal cottage home aesthetic.
- Content
- Family travel, motherhood, lifestyle, home moments, coastal living.
- Why she fits
- Quintessential Petal & Pup mum: coastal, polished, family-focused whose warm lifestyle aesthetic and natural moments align perfectly.
|
| ▸ |
@mycherishedfive |
sarah walker |
11.8K |
5.3% / 5.5% |
4.3K / 3.0K |
90% |
|
mum/family life 70% kids fashion & styling 20% product features (toys, accessories) 10%
- Persona
- Joyful mum of five; polished, warm, warm on-camera.
- Aesthetic
- Sunlit, soft-toned, curated feminine; florals, family, pretty styling.
- Content
- Family life, motherhood moments, kids in styled outfits, lifestyle.
- Why she fits
- Mum-of-five whose polished feminine aesthetic, joyful family moments, and natural dress occasions match brand's modern romance register exactly.
|
| ▸ |
@alexandracuthill |
Alex Cuthill |
25.8K |
52.1% / 0.1% |
355K / 1.5K |
85% |
|
travel & visual storytelling 50% motherhood & slow living 35% wellness & lifestyle 15%
- Persona
- Travel curator and mum; polished, thoughtful on-camera presence.
- Aesthetic
- Sunlit, curated, aspirational feminine; Greece, travel, slow living.
- Content
- Travel, motherhood, slow living, visual storytelling, wellness.
- Why she fits
- Mum and travel curator whose polished sunlit aesthetic and natural dress moments align with Petal & Pup's warm aspirational register.
|
| ▸ |
@ashlenbennett |
ASHLEN BENNETT |
10.6K |
2.2% / 1.6% |
— / — |
85% |
|
motherhood/family 60% beauty 20% lifestyle 20%
- Persona
- Young mum of one; warm, joyful, relatable on-camera.
- Aesthetic
- Soft, polished feminine; pastels, family warmth, baby moments.
- Content
- Motherhood, family moments, beauty, lifestyle, baby content.
- Why she fits
- Young mum whose warm, joyful feminine feed and relatable family moments embody Petal & Pup's modern romance customer.
|
| ▸ |
@britt.xtwo |
BRITT |
25.5K |
9.0% / 0.8% |
59.3K / 5.3K |
85% |
|
motherhood & family 60% lifestyle & home 25% fashion & styling 15%
- Persona
- Girl-mum; warm, relatable, joyful on-camera presence.
- Aesthetic
- Warm, feminine, polished; family moments and lifestyle styling.
- Content
- Motherhood, family life, fashion, health, styling, home.
- Why she fits
- Girl-mum whose fashion interests, warm family moments, and polished aesthetic match Petal & Pup's casting profile.
|
| ▸ |
@caseebrim |
CASEE BRIM |
227K |
2.5% / 0.5% |
443K / 313K |
85% |
|
home styling & interior 35% lifestyle & cosy moments 30% self-care & fashion 20% events & socializing 15%
- Persona
- Lifestyle brand founder; polished, aspirational, warm on-camera.
- Aesthetic
- Curated, feminine, aspirational; home styling, cosy moments, events.
- Content
- Home styling, self-care, lifestyle, events, brunch, personal moments.
- Why she fits
- Lifestyle founder whose polished feminine aesthetic, curated moments, and aspirational tone match brand's modern romance register.
|
| ▸ |
@char_fresh |
Charlotte Fresh |
11.6K |
17.6% / 2.8% |
6.4K / 4.6K |
85% |
|
family/motherhood 55% lifestyle/personal moments 30% partnerships/brand mentions 15%
- Persona
- Warm mum of two; tender, polished presence throughout feed.
- Aesthetic
- Soft, curated feminine; sunlit family, newborn, intimate moments.
- Content
- Motherhood, family moments, newborn, lifestyle, tender parenting.
- Why she fits
- Mum-of-two whose warm, curated aesthetic and relatable tender family narrative embody Petal & Pup's customer archetype.
|
| ▸ |
@charlotte_bossi |
charlotte bossi |
21.7K |
13.6% / 5.8% |
— / — |
85% |
|
fashion/styling 50% lifestyle 30% events/outings 20%
- Persona
- Girly, aspirational mum-adjacent; polished, styled on-camera.
- Aesthetic
- Polished, girly, aspirational feminine; outfit styling, brunch, events.
- Content
- Fashion, styling, events, outings, affordable brand partnerships.
- Why she fits
- Aspirational girly whose polished fashion focus, brunch moments, and affordable brand affinity match Petal & Pup perfectly.
|
| ▸ |
@hannah_schroder |
HANNAH SCHRODER |
31.6K |
1.1% / 0.3% |
53.6K / 7.6K |
85% |
|
family/motherhood 45% recipes/food 20% lifestyle/DITL 20% kids/parenting 15%
- Persona
- 36-year-old girl-mum of three; warm, visible on-camera.
- Aesthetic
- Sunlit, soft, curated feminine; family, pastels, natural light.
- Content
- Motherhood, family moments, recipes, DITL, parenting, holiday events.
- Why she fits
- Mum-of-three whose warm, curated family moments and relatable lifestyle aesthetic embody Petal & Pup's modern romance customer.
|
| ▸ |
@jessicaannewood |
Jessica Anne Wood |
34.8K |
5.7% / 0.7% |
342K / 25.1K |
85% |
|
motherhood/parenting 55% family 25% beauty/wellness 20%
- Persona
- IVF mum of two; warm, authentic, relatable on-camera.
- Aesthetic
- Soft, authentic, warm feminine; family, motherhood, home moments.
- Content
- IVF journey, motherhood, family moments, parenting, wellness, home.
- Why she fits
- IVF mum whose warm, vulnerable authenticity and relatable family moments align with Petal & Pup's modern romance warmth.
|
| ▸ |
@jessnathan_ |
Jess Nathan 🌎🌻 |
43.7K |
18.7% / 15.4% |
74.3K / 75.2K |
85% |
|
family/motherhood 40% wedding/events 25% rural/farm life 20% endometriosis advocacy 15%
- Persona
- Rural mum; polished, joyful on-camera throughout.
- Aesthetic
- Polished, soft, feminine; wedding, family, rural and travel moments.
- Content
- Wedding, newborn, family moments, rural life, travel, events.
- Why she fits
- Mum whose polished feminine aesthetic and natural dress occasions match Petal & Pup's warm, aspirational customer archetype.
|
| ▸ |
@leahwwilliams_ |
Leah Williams |
81.8K |
2.5% / 0.2% |
5.6K / 4.5K |
85% |
|
motherhood & parenting 35% lifestyle & personal growth 25% fashion & styling 20% wellness & health 15% travel & dining 5%
- Persona
- Relatable mum of three; warm, visible, authentic on-camera.
- Aesthetic
- Polished, warm, feminine; sunlit moments, styling, family life.
- Content
- Motherhood, parenting, fashion styling, wellness, travel, lifestyle.
- Why she fits
- Real mum-of-three whose warm, relatable aesthetic and natural fashion moments embody Petal & Pup's modern romance customer.
|
| ▸ |
@miss.elishab |
ELISHA |
52.3K |
0.9% / 0.5% |
53.6K / 27.9K |
85% |
|
family_motherhood 50% lifestyle_events 25% beauty_hair 15% fashion_shopping 10%
- Persona
- Melbourne mum of three; polished, warm on-camera presence.
- Aesthetic
- Curated, soft feminine; family moments and grooming in warm light.
- Content
- Family outings, dining, grooming, lifestyle events, parenting moments.
- Why she fits
- Casting-led family lifestyle creator matching brand's core customer archetype.
|
| ▸ |
@shanny.stevenson |
Shanny |
31.5K |
2.6% / 0.6% |
82.7K / 6.0K |
85% |
|
motherhood_twins 50% parenting_daily_life 40% family_moments 10%
- Persona
- Sunshine Coast mum of three including twins; genuine, warm voice.
- Aesthetic
- Soft, sunlit domestic spaces; candid family intimacy.
- Content
- Child development milestones, relatable parenting moments, family bonding.
- Why she fits
- Core Petal & Pup customer persona with authentic motherhood narrative.
|
| ▸ |
@staceykeillah |
STACEY. |
97.3K |
0.3% / 0.2% |
28.2K / 11.5K |
85% |
|
fashion 40% lifestyle 35% motherhood 25%
- Persona
- Byron Bay mum and fashion-lifestyle creator; warm, curated feminine presence.
- Aesthetic
- Soft, polished; styling-focused with beauty and family moments.
- Content
- Fashion styling, beauty, family moments, affordable brand partnerships.
- Why she fits
- Strong aesthetic and tonal register match; warm feminine lifestyle positioning.
|
| ▸ |
@stephieeee__ |
Stephanie Kennedy |
11.7K |
2.4% / 2.0% |
39.7K / 19.3K |
85% |
|
mum/family life 45% travel & lifestyle 25% work/career moments 15% relationship & personal milestones 15%
- Persona
- Flight attendant, part-time marketer, mum; joyful, relatable on-camera.
- Aesthetic
- Sunlit, curated feminine; warm and accessible register throughout.
- Content
- Pregnancy, wedding, family outings, travel, IVF journey, mum life.
- Why she fits
- Life-moment-driven content matches customer archetype; polished, relatable tone.
|
| ▸ |
@_summahrae |
Summah-Rae |
73.8K |
6.5% / 3.0% |
143K / 108K |
85% |
|
motherhood/family 35% home/DIY 25% fashion/styling 15% lifestyle moments 15% personal milestones 10%
- Persona
- Perth mum, foster mum, 25; polished, joyful on-camera presence.
- Aesthetic
- Warm, sunlit, curated-but-human; florals and feminine throughout.
- Content
- Home styling, pregnancy journey, gender reveal, family and fashion moments.
- Why she fits
- Exact Petal & Pup customer profile: pregnancy, home, motherhood, polished warmth.
|
| ▸ |
@svpearce |
Sophie Pearce |
137K |
2.5% / 2.0% |
152K / 111K |
85% |
|
family lifestyle 40% fashion/styling 30% travel/outings 20% food 10%
- Persona
- Mum of three; polished, feminine lifestyle presence with joyful energy.
- Aesthetic
- Colorful, curated everyday moments; warm, naturally styled.
- Content
- Fashion styling, family outings, home moments, travel, food.
- Why she fits
- Strong casting brief alignment; natural dress occasions and warm family lifestyle.
|
| ▸ |
@sweet_boys_of_mine_ |
Courtney Strahan ☆ |
14.4K |
5.0% / 4.5% |
3.7K / 3.7K |
85% |
|
motherhood & kids styling 65% colorful fashion & outfits 20% gifting & product features 15%
- Persona
- Melbourne mum (Courtney Strahan); vibrant, playful on-camera presence.
- Aesthetic
- Polished, joyful; vibrant feminine aesthetic with coordinated styling.
- Content
- Kids in colorful outfits, styled everyday moments, natural gifting content.
- Why she fits
- Curated-but-human motherhood register perfectly aligns with brand brief.
|
| ▸ |
@thesimplefolk_ |
Bohannah Gerritsen |
208K |
0.0% / 0.0% |
375K / 13.9K |
85% |
|
family_lifestyle 60% slow_living 20% travel_weekend_getaways 15% home_moments 5%
- Persona
- Western Australia mum of five; warm, genuine on-camera presence.
- Aesthetic
- Polished, soft cottagecore; joyful, sunlit family moments.
- Content
- Family lifestyle, travel, weekend getaways, genuine parenting moments.
- Why she fits
- Perfect Petal & Pup customer persona: warm, feminine, family-focused aesthetic.
|
| ▸ |
@britneynewman |
Britney Newman |
40.2K |
0.6% / 0.1% |
28.4K / 15.6K |
80% |
|
motherhood/family 50% fashion 25% beauty 15% lifestyle 10%
- Persona
- Mum of two; warm, polished on-camera presence throughout feed.
- Aesthetic
- Polished-but-relatable; feminine warmth in family and styling moments.
- Content
- Family moments, outfit styling, events, beauty, natural occasion content.
- Why she fits
- Target customer type with direct brand tagging; warm, relatable tonal match.
|
| ▸ |
@cayleighscalamera |
Cayleigh Scalamera |
12.3K |
1.7% / 1.2% |
11.1K / 5.9K |
80% |
|
fashion/styling 40% motherhood 30% lifestyle 20% food 10%
- Persona
- Adelaide mum and fashion creator; warm, curated on-camera presence.
- Aesthetic
- Warm, curated, feminine; food, fashion, and family styling focus.
- Content
- Outfit styling, family moments, restaurants, home, beauty and wellness.
- Why she fits
- Strong casting fit; warm, relatable tone with natural occasion and styling moments.
|
| ▸ |
@chelseawilliamson_ |
CHELSEA WILLIAMSON |
60.5K |
12.1% / 0.0% |
254K / 17.5K |
80% |
|
motherhood/family 45% fashion/outfits 35% lifestyle/home 20%
- Persona
- Country-living girl mum; polished, feminine presence in cute fits.
- Aesthetic
- Polished, aspirational; country aesthetic with fashion-forward styling.
- Content
- Outfit styling, family life, child-free moments, home, beauty and mental health.
- Why she fits
- Polished feminine aesthetic with lifestyle-cast brief alignment.
|
| ▸ |
@christieswadling |
Christie Price |
147K |
1.0% / 0.3% |
40.0K / 37.7K |
80% |
|
motherhood & family 50% pregnancy 25% wellness & self-care 15% lifestyle 10%
- Persona
- Pregnant mum of one; polished, feminine, joyful on-camera presence.
- Aesthetic
- Polished, warm feminine; family, wellness, and lifestyle styling.
- Content
- Family moments, pregnancy journey, beauty, wellness, lifestyle styling.
- Why she fits
- Target customer profile: mum life, pregnancy moments, polished warmth.
|
| ▸ |
@elishafiorentino |
Elisha | All things Motherhood |
35.4K |
0.5% / 0.3% |
3.1K / 2.9K |
80% |
|
motherhood & parenting 50% family moments & lifestyle 30% kids fashion & styling 20%
- Persona
- Gold Coast mum of three; joyful, warm, relatable on-camera presence.
- Aesthetic
- Consistently polished, feminine; family styling and lifestyle moments.
- Content
- Kids fashion and styling, motherhood and parenting, family moments.
- Why she fits
- Matches brand's mum-and-lifestyle customer; warm, naturally relatable energy.
|
| ▸ |
@erinrummins |
E R I N R U M M I N S |
59.9K |
0.5% / 0.3% |
146K / 29.7K |
80% |
|
motherhood/family 50% lifestyle 30% wellness 20%
- Persona
- Brisbane working mum of two; warm, accessible on-camera presence.
- Aesthetic
- Soft, joyful, accessible; family and lifestyle moments throughout.
- Content
- Family outings, parenting moments, city exploration, wellness partnerships.
- Why she fits
- Relatable and aspirational; natural occasion moments with warm family focus.
|
| ▸ |
@hannahbeaden |
Hannah Beaden |
327K |
1.9% / 1.3% |
124K / 130K |
80% |
|
family_lifestyle 50% motherhood 30% fashion_styling 15% home_decor 5%
- Persona
- California-born mum raising kids in Australia; warm, joyful presence.
- Aesthetic
- Polished, joyful, curated-but-human; soft feminine family moments.
- Content
- Family moments, styled outfits, parties, home curation, lifestyle.
- Why she fits
- Classic Petal & Pup customer aesthetic with relatable chaos-meets-joy tone.
|
| ▸ |
@jeskaalee |
JESS THOMPSON |
29.1K |
0.1% / 0.1% |
8.4K / 5.8K |
80% |
|
motherhood 50% lifestyle 30% mindfulness 20%
- Persona
- Gold Coast mum; warm, curated on-camera presence with mindful tone.
- Aesthetic
- Warm, feminine, curated; soft, joyful lifestyle snapshots.
- Content
- Family moments, celebrations, coffee lifestyle, mindfulness, motherhood.
- Why she fits
- Polished-but-relatable register matching brand's feminine lifestyle brief.
|
| ▸ |
@jessiikawilson |
Jessiika Wilson |
74.1K |
1.6% / 1.3% |
35.5K / 36.0K |
80% |
|
motherhood 45% fashion/outfits 35% lifestyle/home 15% travel 5%
- Persona
- Australian mum; warm, polished on-camera presence with styling focus.
- Aesthetic
- Polished feminine; curated fashion and family lifestyle moments.
- Content
- Motherhood, outfit styling, home, travel, family events and celebrations.
- Why she fits
- Strong outfit and styling alignment; warm, joyful occasion moments.
|
| ▸ |
@lisadanielle__ |
LISA GREEN |
244K |
0.0% / 0.0% |
40.4K / 40.4K |
80% |
|
home_renovation 45% family_lifestyle 35% travel 15% fashion_styling 5%
- Persona
- Home curator and mum; polished, warm on-camera presence.
- Aesthetic
- Warm, sunlit; curated but relatable home and family moments.
- Content
- Home renovation (@le_.jardin), family lifestyle, travel, fashion moments.
- Why she fits
- Warm feminine aesthetic with curated-but-human family and travel content.
|
| ▸ |
@londonxboston |
Jayde Couldwell |
72.9K |
4.2% / 3.1% |
140K / 111K |
80% |
|
motherhood/parenting 40% fashion/styling finds 30% travel/lifestyle 20% podcast 10%
- Persona
- Byron Bay mum of three, 38; warm, relatable on-camera presence.
- Aesthetic
- Warm, feminine, aspirational-approachable; polished lifestyle moments.
- Content
- Fashion finds, family travel, motherhood, event styling, real everyday moments.
- Why she fits
- Natural dress moments and curated-but-human tone match brand perfectly.
|
| ▸ |
@lucindaskeatsmiller |
Lucinda Skeats Miller |
131K |
0.0% / 0.0% |
5.3K / 5.3K |
80% |
|
family_motherhood 40% fashion_styling 25% home_decor 20% lifestyle_aesthetics 15%
- Persona
- Wife and mum of three; soft, polished, pastoral on-camera presence.
- Aesthetic
- Soft, feminine, pastoral; florals and thoughtfully styled moments throughout.
- Content
- Home decor, fashion styling, family moments, nature, book reviews.
- Why she fits
- Archetypal Petal & Pup register and persona; high-follower polished lifestyle.
|
| ▸ |
@meet.the.morrisons |
Kristie | Melbourne Mum ✨ |
21.3K |
1.4% / 0.9% |
6.0K / 5.5K |
80% |
|
family_activities 60% events_entertainment 25% home_lifestyle 15%
- Persona
- Melbourne mum of five; joyful, relatable family organizer.
- Aesthetic
- Warm, polished, event-focused with celebratory tone.
- Content
- Family activities, theatre outings, theme parks, new house moments, seasonal adventures.
- Why she fits
- Event-dressed family moments and polished warmth match Petal & Pup's modern-romance lifestyle register.
|
| ▸ |
@michaelawain |
Michaela Wain |
382K |
1.5% / 0.0% |
282K / 60.9K |
80% |
|
motherhood & family 60% lifestyle & moments 20% pregnancy & postpartum 20%
- Persona
- Queensland mum of two; on-camera, aspirational-approachable presence.
- Aesthetic
- Polished, feminine, joyful with curated lifestyle moments.
- Content
- Pregnancy, motherhood milestones, family styling, events, warm lifestyle moments.
- Why she fits
- Feminine-polished mum life with natural dress occasions perfectly registers as target customer.
|
| ▸ |
@monique_tibbott_ |
Monique Elise Tibbott |
13.9K |
2.4% / 1.8% |
14.1K / 13.1K |
80% |
|
motherhood & parenting 50% mum life & family moments 30% lifestyle & home 20%
- Persona
- Western Australia mum of two; warm, authentic on-camera.
- Aesthetic
- Polished feminine in home styling and family moments.
- Content
- Motherhood, parenting, family moments, lifestyle and home.
- Why she fits
- Joyful, approachable mum aesthetic and polished femininity align with brand register.
|
| ▸ |
@sarahlouisefraser |
Sarah Louise |
117K |
2.9% / 1.1% |
70.2K / 22.8K |
80% |
|
party_hosting_events 45% motherhood 35% crafts_DIY 15% fashion 5%
- Persona
- Crafty hostess and mother; celebration and whimsy-focused.
- Aesthetic
- Feminine, curated, party and event-rich visual register.
- Content
- Family celebrations, party moments, hosted events, crafted details.
- Why she fits
- Event-attending, celebration-focused girly lifestyle creator perfectly matches brand positioning.
|
| ▸ |
@stephina |
Steph Smith |
30.1K |
0.1% / 0.1% |
4.6K / 4.8K |
80% |
|
family_motherhood 50% home_decor 25% lifestyle_events 15% fashion_styling 10%
- Persona
- Family-focused mum; polished but relatable domestic presence.
- Aesthetic
- Polished feminine with warm home and lifestyle styling.
- Content
- Joyful family moments, home styling, birthday celebrations, domestic life.
- Why she fits
- Polished-but-relatable mum with warm family aesthetic suits Petal & Pup's customer.
|
| ▸ |
@talia.lundin |
Talia Lundin |
22.7K |
6.8% / 1.2% |
24.7K / 10.2K |
80% |
|
fashion & styling 40% lifestyle events & occasions 35% self-acceptance & personal brand 25%
- Persona
- Brisbane self-acceptance and fashion-obsessed girly; on-camera presence.
- Aesthetic
- Warm, polished feminine with styled occasion moments.
- Content
- Fashion styling, event attendance, brand collaborations, garden parties, joyful moments.
- Why she fits
- Girly aesthetic, styled occasions, and self-acceptance tone align perfectly with brand.
|
| ▸ |
@_talitha8 |
Talitha | Real Mum Life |
13.9K |
663.1% / 1.1% |
1.4M / 7.6K |
80% |
|
motherhood & parenting (blind son) 50% lifestyle & daily life 30% fashion & ootd 20%
- Persona
- Sydney mum; warm, authentic, advocacy-focused lifestyle creator.
- Aesthetic
- Polished but human, relatable feminine register.
- Content
- Fashion, everyday life, motherhood, parenting, lifestyle moments.
- Why she fits
- Warm authentic presence and polished lifestyle tone match brand's relatable register.
|
| ▸ |
@tenbunny |
Tenielle Hamlin |
19.6K |
1.1% / 1.1% |
14.9K / 14.6K |
80% |
|
fashion/outfit styling 35% motherhood/lifestyle 30% brand partnerships 20% lifestyle moments 15%
- Persona
- Brisbane working mum; balancing professional and personal life.
- Aesthetic
- Polished, feminine with outfit-focused styling moments.
- Content
- Outfit styling, fashion moments, events, lifestyle, motherhood.
- Why she fits
- Already partnered with Petal & Pup; strong brand fit with polished relatable tone.
|
| ▸ |
@wandermum_chelsea |
Chelsea |
21.6K |
1.9% / 0.8% |
11.0K / 3.8K |
80% |
|
family_travel 50% motherhood_milestones 30% lifestyle_outings 20%
- Persona
- British expat stay-at-home mum of three in Perth.
- Aesthetic
- Sun-soaked, soft feminine lifestyle with joyful moments.
- Content
- Family travel, beachside outings, milestone celebrations, family adventures.
- Why she fits
- Travel and family content with joyful polished aesthetic matches brand's casting ideal.
|
| ▸ |
@caitlin.bailey |
Caitlin Bailey |
71.8K |
0.4% / 0.4% |
18.6K / 10.6K |
75% |
|
motherhood & parenting 45% home styling & organization 30% fashion & ootd 15% product features 10%
- Persona
- Melbourne mum of four; polished, curated lifestyle curator.
- Aesthetic
- Highly polished feminine with strong home styling presence.
- Content
- Fashion, home styling, organisation, motherhood, family moments.
- Why she fits
- Polished-but-human register and consistent on-camera presence perfect Petal & Pup match.
|
| ▸ |
@caitlin.munyard |
Caitlin Munyard |
23.3K |
10.0% / 1.3% |
96.6K / 18.9K |
75% |
|
motherhood/family 50% travel/adventures 25% lifestyle/home 15% fashion/outfits 10%
- Persona
- Adelaide mum and content creator; warm, relatable presence.
- Aesthetic
- Soft, curated feminine with travel and home styling.
- Content
- Motherhood, family moments, travel adventures, home life, occasional outfit styling.
- Why she fits
- Warm relatable register with natural dress occasions throughout suits brand aesthetic.
|
| ▸ |
@camilaandjustina |
Camila Varela - Justina |
17.2K |
5.1% / 4.1% |
7.4K / 4.1K |
75% |
|
mum life & parenting 40% fashion & ootd 35% lifestyle & wellness 25%
- Persona
- Sydney mum with strong fashion focus; on-camera warmth.
- Aesthetic
- Polished feminine with coordinated outfits and home moments.
- Content
- Fashion and outfits, school holidays, family styling, lifestyle and wellness.
- Why she fits
- Fashion-lifestyle crossover with warm relatable on-camera presence matches brand perfectly.
|
| ▸ |
@carlyfowler_ |
Carly Fowler |
226K |
0.4% / 0.1% |
50.7K / 24.0K |
75% |
|
motherhood_homeschool 40% recipes_food 30% home_lifestyle 20% fashion_styling 10%
- Persona
- QLD countryside homeschool mum; warm, curated family-focused.
- Aesthetic
- Soft feminine with warm seasonal and domestic styling.
- Content
- Recipes, snack prep, outfits, motherhood, homeschool, handmade activities.
- Why she fits
- Warm curated family life and soft feminine aesthetic align with brand register.
|
| ▸ |
@caseybattle_ |
Casey Battle |
16.3K |
9.9% / 4.7% |
29.6K / 29.6K |
75% |
|
motherhood/family 35% fashion/styling 25% interior design 20% events/occasions 20%
- Persona
- Sydney mum of two; on-camera with polished joyful presence.
- Aesthetic
- Polished, joyful, aspirational feminine register.
- Content
- Mum moments, event styling, interior projects, family life, occasions.
- Why she fits
- Natural dress occasions and feminine aspirational register suit Petal & Pup's positioning.
|
| ▸ |
@charlitass |
Charli Tas |
22.7K |
2.3% / 0.1% |
9.8K / 9.2K |
75% |
|
fashion/styling 30% lifestyle/travel 25% modeling/brand collabs 25% home/bedding 20%
- Persona
- Gold Coast lifestyle creator; polished, feminine presence.
- Aesthetic
- Polished, warm, curated with beach and home moments.
- Content
- Fashion, styling, home decor, lifestyle, travel, everyday joy.
- Why she fits
- Polished feminine lifestyle feed perfectly matches Petal & Pup customer aesthetic.
|
| ▸ |
@daniadey |
DANIELLA |
28.3K |
1.7% / 1.6% |
32.6K / 32.6K |
75% |
|
lifestyle 40% fashion 30% events 20% home 10%
- Persona
- Lifestyle and fashion creator; warm, curated presence.
- Aesthetic
- Girly, aspirational, and accessible feminine register.
- Content
- Fashion styling, events, winery days, home renovation, travel moments.
- Why she fits
- Girly aspirational tone with occasion content and warm friendliness suits brand perfectly.
|
| ▸ |
@dedikated_lifestyle |
Kate Jones 💛 |
197K |
0.0% / 0.0% |
75.4K / 63.9K |
75% |
|
motherhood/postpartum 45% self-love/wellness 25% fashion/outfits 20% lifestyle 10%
- Persona
- Postpartum mum; warm, body-positive, self-love focused.
- Aesthetic
- Polished but human, relatable feminine register.
- Content
- Motherhood, postpartum moments, outfit styling, self-care, family life.
- Why she fits
- Warm relatable feminine aesthetic with body-positive tone aligns with brand values.
|
| ▸ |
@elizammcewen |
Eliza McEwen |
49.8K |
3.8% / 4.4% |
31.5K / 21.3K |
75% |
|
travel/destination 45% outfit/fashion 35% lifestyle/leisure 20%
- Persona
- Young woman; outfit-focused, travel and leisure-driven.
- Aesthetic
- Polished, feminine, aspirational with sunlit natural aesthetic.
- Content
- Outfit checks, fashion, travel, cafes, beaches, lifestyle moments.
- Why she fits
- Polished feminine lifestyle moments and natural dress occasions match brand's aesthetic perfectly.
|
| ▸ |
@fiona.germaine |
Fiona Germaine | Modern motherhood, country life & career |
41.0K |
0.4% / 0.0% |
9.3K / 9.5K |
75% |
|
equestrian/competition 35% motherhood/country life 25% fashion/styling 15% events/celebration 15% entrepreneurship/awards 10%
- Persona
- NSW businesswoman and mum; occasion-rich, award-winning presence.
- Aesthetic
- Curated, sunlit, warm feminine with elegant styling.
- Content
- Award ceremonies, celebrations, equestrian events, styled portraits, country life moments.
- Why she fits
- Occasion-rich elegant moments and polished feminine register suit brand's customer profile.
|
| ▸ |
@insta.mumma |
Jessica Stevens ~ HOME 🖼️ LIFE 👩👧👦 FASHION 👗 FUN 🎪 |
13.9K |
0.5% / 0.5% |
3.0K / 2.8K |
75% |
|
motherhood_family 50% fashion_styling 25% home_diy 15% lifestyle_events 10%
- Persona
- Perth neuro-mum of three; warm, vibrant, inclusive presence.
- Aesthetic
- Vibrant feminine with joyful family and seasonal moments.
- Content
- Family joy, book week costumes, seasonal outings, fashion finds, motherhood.
- Why she fits
- Warm inclusive tone and vibrant feminine aesthetic match Petal & Pup's relatable spirit.
|
| ▸ |
@itstraceymurray |
Tracey ❤️🔥 |
15.9K |
4.8% / 1.8% |
5.5K / 3.9K |
75% |
|
fashion & styling 70% motherhood & lifestyle 20% personal commentary 10%
- Persona
- Adelaide-based millennial mum; colorful, confident outfit repeater.
- Aesthetic
- Vibrant dopamine-driven register; polished, joyful feminine tone.
- Content
- Outfit styling, color-forward fashion, motherhood moments, lifestyle.
- Why she fits
- Regional match with strong feminine aesthetic and aspirational mum-life positioning.
|
| ▸ |
@jasmine.kwan |
𝑱𝑨𝑺𝑴𝑰𝑵𝑬 |
13.5K |
11.3% / 8.3% |
— / — |
75% |
|
fashion & outfits 50% travel & lifestyle 35% events & experiences 15%
- Persona
- Hong Kong–Sydney lifestyle creator; polished, occasion-aware stylist.
- Aesthetic
- Curated warm femininity; travel and brunch-focused visual register.
- Content
- Outfit styling, travel moments (Kyoto, Harajuku), festivals, brunches.
- Why she fits
- Warm tone, natural occasion dressing, and active affordable fashion collaborations align perfectly.
|
| ▸ |
@kaylajbrannan |
Kayla Brannan |
148K |
0.1% / 0.0% |
351K / 56.4K |
75% |
|
motherhood/family 50% fashion/outfits 30% lifestyle humor 20%
- Persona
- Mum of two; relatable, warm, humor-forward on-camera presence.
- Aesthetic
- Polished-but-human feminine register; domestic joy and accessible tone.
- Content
- Outfit moments, family life, motherhood humor, everyday styling.
- Why she fits
- Existing Petal & Pup affiliate confirms aesthetic fit; warm mum-life register matches brand.
|
| ▸ |
@lifewithmy.two |
Beccy Smith |
10.1K |
2.2% / 2.3% |
2.0K / 1.4K |
75% |
|
mum life & family 50% home decor & interior 25% product features (lash serum, blinds, toys) 25%
- Persona
- South Coast mum of two; polished, warm, on-camera lifestyle creator.
- Aesthetic
- Soft feminine aesthetic; curated, aspirational-approachable family register.
- Content
- Family moments, home styling, product features, domestic joy.
- Why she fits
- Polished mum-life aesthetic and family focus embed brand into natural lifestyle context.
|
| ▸ |
@millie_windebank |
Millie Windebank |
29.5K |
0.1% / 0.1% |
12.3K / 12.3K |
75% |
|
fashion & brand collabs 70% lifestyle 30%
- Persona
- Australian lifestyle creator; polished, brand-active on-camera presence.
- Aesthetic
- Warm, accessible feminine; styled outfit and lifestyle focus.
- Content
- Outfit posts, brand collaborations, lifestyle moments, styling.
- Why she fits
- Active fashion collaborator with aligned brand customer aesthetic and warm tone.
|
| ▸ |
@mya.tran |
|
23.3K |
16.0% / 5.1% |
73.2K / 30.1K |
75% |
|
fashion & ootd 50% beauty & makeup 25% travel & lifestyle 25%
- Persona
- Sydney creator; polished, style-focused on-camera presence.
- Aesthetic
- Curated feminine aesthetic; travel, makeup, and outfit-driven register.
- Content
- Fashion hauls, styling, beauty, travel moments, makeup tutorials.
- Why she fits
- Polished fashion and lifestyle balance with partner codes signals brand-world alignment.
|
| ▸ |
@nataliedocherty_ |
NAT DOCHERTY |
10.3K |
9.9% / 8.2% |
14.8K / 10.8K |
75% |
|
motherhood 40% lifestyle 30% fashion 20% beauty 10%
- Persona
- Mum with warm, relatable family-first on-camera presence.
- Aesthetic
- Polished-but-human feminine; family and lifestyle-focused register.
- Content
- Family moments, children, celebrations, beauty and styling content.
- Why she fits
- High-engagement warm mum aesthetic and relatable family content match brand warmth.
|
| ▸ |
@niccy_sees |
NICCY SEES |
36.7K |
9.4% / 0.3% |
66.6K / 5.6K |
75% |
|
style hacks & fashion 40% motherhood & lifestyle 35% entrepreneurship & business 25%
- Persona
- Expectant mum and entrepreneur; warm, style-focused co-founder.
- Aesthetic
- Girly, polished feminine register; accessible brand co-founder aesthetic.
- Content
- Style hacks, gender reveal, personal moments, entrepreneurial lifestyle.
- Why she fits
- Style-focused, girly tone, and accessible brand co-founder role align with brand positioning.
|
| ▸ |
@oceanastrachan |
OCEANA HEGYI |
148K |
0.2% / 0.2% |
12.1K / 11.3K |
75% |
|
motherhood & family 50% lifestyle & parenting 30% pilates & wellness 20%
- Persona
- Mum of three (soon four), model, pilates instructor; polished presence.
- Aesthetic
- Joyful, aspirational-approachable femininity; coastal wellness aesthetic.
- Content
- Pregnancy and postpartum styling, family moments, pilates, events.
- Why she fits
- Polished mum-life with natural dress moments perfectly embodies target customer.
|
| ▸ |
@ourlifeinmelbourne |
Sarah Melbourne IVF SMBC |
42.3K |
0.8% / 0.5% |
20.4K / 17.1K |
75% |
|
lifestyle & events 35% food & recipes 25% fashion & styling 20% mum life & family 20%
- Persona
- IVF solo mum by choice; warm, joyful Melbourne lifestyle creator.
- Aesthetic
- Polished, warm feminine register; event and occasion-focused aesthetic.
- Content
- Food, fashion styling, mum-life, events, family outings and adventures.
- Why she fits
- Warm relatable tone with strong occasion presence and Australian regional authenticity.
|
| ▸ |
@ourlittlegirlgang |
𝘊𝘢𝘴𝘦𝘺 ❀ 𝘡𝘢𝘩𝘭𝘪 ❀ 𝘙𝘦𝘮𝘪 |
11.0K |
166.4% / 0.8% |
632K / 2.3K |
75% |
|
family_travel 40% parenting_lifestyle 35% girly_family_moments 25%
- Persona
- Gold Coast family; warm, joyful, sister-bonded on-camera presence.
- Aesthetic
- Colorful, playful feminine register; authentic family joy aesthetic.
- Content
- Family travel, sister moments, parenting, colorful outings and adventures.
- Why she fits
- Warm, joyful feminine register and authentic family moments match aspirational-approachable casting.
|
| ▸ |
@rrachelcatherine |
rachel catherine 👼🏼 |
83.6K |
12.5% / 9.6% |
106K / 100K |
75% |
|
book/literary content & lifestyle 40% fashion styling & hauls 35% travel & friend moments 25%
- Persona
- Brisbane creator; joyful, literary-minded, event-hosting stylist.
- Aesthetic
- Polished, warm, aspirational-approachable feminine register.
- Content
- Fashion styling and hauls, travel, friend moments, events, literary content.
- Why she fits
- Warm feminine aesthetic, active brand partnerships, and curated-but-relatable tone fit brand positioning.
|
| ▸ |
@stephluck |
Stephanie Houghton |
76.3K |
2.2% / 0.0% |
97.5K / 30.9K |
75% |
|
family travel 45% motherhood 30% lifestyle/adventure 20% fashion 5%
- Persona
- Mum of four; warm, joyful adventure and travel coordinator.
- Aesthetic
- Polished-but-human feminine; family travel and everyday magic register.
- Content
- Family travel, parenting moments, cruise outings, lifestyle tips.
- Why she fits
- Warm mum-life with natural occasion dressing in travel moments matches target customer.
|
| ▸ |
@tesseljay |
TESSA-JAY LOUIS |
24.1K |
0.1% / 0.1% |
12.1K / 12.1K |
75% |
|
motherhood/family 50% travel 30% lifestyle 20%
- Persona
- Mum and co-founder; polished, warm family-focused on-camera presence.
- Aesthetic
- Relaxed luxury femininity; coastal, curated lifestyle aesthetic.
- Content
- Family travel, coastal trips, motherhood moments, events and lunches.
- Why she fits
- Polished family and travel content with warm tone aligns with brand aspirational-approachable positioning.
|
| ▸ |
@abbey_ohagan |
Abbey O’Hagan |
77.3K |
1.1% / 0.0% |
45.7K / 7.2K |
70% |
|
fashion styling & ootd 50% lifestyle & personal moments 30% marketing/career 20%
- Persona
- Sunshine Coast creator; polished fashion marketer; warm stylist presence.
- Aesthetic
- Aspirational-approachable femininity; outfit-driven accessible fashion register.
- Content
- Outfit styling, fashion posts, events, lifestyle and personal moments.
- Why she fits
- Polished feminine aesthetic with accessible brand collaborations and warm tone match brand.
|
| ▸ |
@_ambermatthews |
Amber Petraglia Matthews |
56.4K |
2.1% / 0.5% |
30.3K / 12.8K |
70% |
|
fashion & styling 40% lifestyle & personal moments 30% travel & horses 20% humor & relatable content 10%
- Persona
- Coastal-country lifestyle creator; warm, relatable, styled on-camera presence.
- Aesthetic
- Polished, girly feminine register; coastal and rural lifestyle aesthetic.
- Content
- Fashion styling, wedding moments, travel, coastal and country lifestyle.
- Why she fits
- Polished styling with natural wedding and occasion moments embody aspirational mum customer.
|
| ▸ |
@beecooper |
Brigette Cooper |
67.9K |
2.9% / 1.9% |
— / — |
70% |
|
pregnancy_maternity 35% family_moments 30% travel_beach 25% fashion_modeling 10%
- Persona
- Expectant mum; warm, feminine on-camera presence; real-life focus.
- Aesthetic
- Warm, polished feminine register; family and pregnancy-journey aesthetic.
- Content
- Pregnancy journey, family beach moments, lifestyle content, personal styling.
- Why she fits
- Genuine personal-life aesthetic and polished femininity match brand's modern romance positioning.
|
| ▸ |
@bolivia.benic |
Olivia•Benic |
13.7K |
7.6% / 5.8% |
120K / 120K |
70% |
|
farm life/rural lifestyle 40% family/motherhood 30% events/sports 15% television/media 15%
- Persona
- Farm-life mum of three; warm, genuine, sunlit on-camera presence.
- Aesthetic
- Polished, warm feminine register; rural and family-life aesthetic.
- Content
- Farm life, family moments, natural occasions, lifestyle and rural adventures.
- Why she fits
- Warm, genuine family moments and polished aesthetic fit aspirational-approachable mum positioning.
|
| ▸ |
@bonniejadedoherty |
Bonnie Jade Doherty |
38.1K |
0.2% / 0.0% |
3.1K / 3.6K |
70% |
|
motherhood & family 40% postpartum fashion & self-care 30% home design & spaces 20% lifestyle 10%
- Persona
- Postpartum mum; warm, romantic, self-care-focused lifestyle curator.
- Aesthetic
- Romantic, soft femininity; designer vintage and home-curation register.
- Content
- Postpartum fashion and recovery, home design, motherhood, romantic lifestyle.
- Why she fits
- Romantic aesthetic and postpartum styling perfectly embed brand into 'modern romance' world.
|
| ▸ |
@bronwynjurgens |
Bronwyn Jurgens |
10.7K |
24.7% / 18.3% |
79.6K / 56.2K |
70% |
|
events/weddings 50% lifestyle 30% family 20%
- Persona
- Recent bride; warm, romantic, joyful on-camera presence.
- Aesthetic
- Soft, romantic, celebratory femininity; wedding and occasion-focused register.
- Content
- Wedding content, celebrations, events, joyful lifestyle and love moments.
- Why she fits
- Romantic occasion-driven aesthetic aligns with brand; heavy wedding focus limits broader lifestyle.
|
| ▸ |
@bryanna.louisee |
Bryanna Welsh |
13.1K |
31.1% / 10.9% |
12.9K / 12.9K |
70% |
|
motherhood/engagement/wedding 60% family life 30% lifestyle 10%
- Persona
- Queensland mum celebrating engagement and newborn milestones.
- Aesthetic
- Warm, joyful, polished domestic register with life-moment focus.
- Content
- Engagement, wedding celebration, newborn, family moments in curated grid.
- Why she fits
- Occasion-moment casting; engagement and family celebrations align with modern romance brand.
|
| ▸ |
@clairepritchard_ |
Claire Pritchard |
20.2K |
4.0% / 2.3% |
8.0K / 8.0K |
70% |
|
travel & lifestyle 40% fashion/styling 30% personal moments & friends 30%
- Persona
- Australian model with polished feminine lifestyle presence.
- Aesthetic
- Curated, warm, travel-inflected feminine visual register.
- Content
- Travel styling (Mallorca, Palma), fashion coordination, joyful personal moments.
- Why she fits
- Direct customer match; polished feminine aesthetic mirrors Petal & Pup brand world.
|
| ▸ |
@coltishlifestyle |
Kate Campbell |
13.1K |
9.2% / 2.0% |
69.3K / 14.0K |
70% |
|
fashion_styling 40% motherhood 30% home_family 20% kids_activities 10%
- Persona
- Fashion-loving mum of three with polished, warm presence.
- Aesthetic
- Styled, feminine, curated with real-life family warmth.
- Content
- Outfit styling, family moments, home interiors, motherhood lifestyle.
- Why she fits
- Perfect P&P customer avatar; fashion, motherhood, and lifestyle perfectly aligned.
|
| ▸ |
@danniando_ |
DANNI ANDERSON |
36.6K |
27.5% / 0.8% |
671K / 12.4K |
70% |
|
motherhood & family moments 40% lifestyle & ootd 30% home styling & decor 30%
- Persona
- Perth-based mum with polished feminine on-camera presence.
- Aesthetic
- Soft, curated, warm domestic and family aesthetic.
- Content
- Home styling, family moments, natural dress occasions, bedding and interiors.
- Why she fits
- Modern romance aesthetic; joyful mum persona matches aspirational-approachable register.
|
| ▸ |
@dom.overseas |
Dominique Nurtsch |
56.7K |
70.0% / 0.1% |
1.2M / 407K |
70% |
|
fashion/styling 50% travel 30% lifestyle 20%
- Persona
- Fashion-forward writer and stylist with polished travel presence.
- Aesthetic
- Minimalist-chic, curated, editorial tone with luxury accent.
- Content
- Styling moments, travel (Paris), aspirational outfits, fashion coordination.
- Why she fits
- Strong aesthetic cohesion, though register leans editorial luxury versus accessible feminine.
|
| ▸ |
@ebonyaroha |
EBONY AROHA |
11.6K |
11.2% / 9.9% |
31.7K / 12.5K |
70% |
|
travel/destination 45% lifestyle/fashion 35% brand partnership/beauty 20%
- Persona
- Sydney-based Māori woman with aspirational lifestyle presence.
- Aesthetic
- Polished, feminine, warm with travel and event styling.
- Content
- Lifestyle styling, travel (Paris, beaches), events, beauty partnerships.
- Why she fits
- Aspirational joyful tone; travel and occasion moments align with modern romance world.
|
| ▸ |
@emdavies___ |
EMILY GAMBIN |
404K |
7.9% / 1.0% |
943K / 116K |
70% |
|
motherhood 35% wedding/celebration moments 25% lifestyle 20% fashion/beauty 20%
- Persona
- Mum and content founder with occasion-focused presence.
- Aesthetic
- Curated feminine aesthetic with wedding and celebration moments.
- Content
- Wedding day, family celebrations, motherhood, styled lifestyle moments.
- Why she fits
- Occasion and celebration register directly matches brand casting brief.
|
| ▸ |
@emmamaygravess |
Emma |
64.2K |
51.3% / 2.5% |
379K / 65.3K |
70% |
|
motherhood_family 50% home_styling 25% childhood_milestones 15% interior_design 10%
- Persona
- Full-time mum of three with soft, curated domestic presence.
- Aesthetic
- Pastel, polished, joyful feminine domestic aesthetic.
- Content
- Birthday parties, bedroom resets, family milestones, home renovation.
- Why she fits
- Target customer persona; aspirational-approachable motherhood and home lifestyle.
|
| ▸ |
@justanothermannequin |
Rochelle Naylor |
32.2K |
0.0% / 0.0% |
116K / 31.1K |
70% |
|
fashion styling & editorial 55% motherhood & personal life 30% brand collaborations 15%
- Persona
- Creative director and new mum with editorial fashion focus.
- Aesthetic
- Polished, fashion-forward feminine editorial and personal blend.
- Content
- Fashion styling, brand collaborations, motherhood moments, editorial editorials.
- Why she fits
- Fashion credibility plus motherhood humanizes; slightly elevated register acceptable.
|
| ▸ |
@kaylaaaellieee |
Kayla Gane |
85.2K |
0.0% / 0.0% |
28.5K / 28.5K |
70% |
|
motherhood/family 35% home/nursery 20% fashion/styling 15% interior design 15% lifestyle events 15%
- Persona
- Pregnant mum of two with polished warm lifestyle presence.
- Aesthetic
- Curated, warm, aspirational-approachable feminine register.
- Content
- Nursery design, family moments, wedding styling, home interiors, motherhood.
- Why she fits
- Matches casting brief perfectly; feminine lifestyle and motherhood moments aligned.
|
| ▸ |
@sabrinaminford |
Sabby |
25.3K |
29.8% / 1.5% |
318K / 7.5K |
70% |
|
lifestyle/wellness 40% fashion/activewear 35% events/outings 25%
- Persona
- Sydney-based woman with polished lifestyle and wellness focus.
- Aesthetic
- Warm, sunlit, polished feminine lifestyle aesthetic.
- Content
- Beach moments, activewear, events, lifestyle wellness outings.
- Why she fits
- Register and warm feminine tone match; accessible lifestyle brand partnerships confirm fit.
|
| ▸ |
@samantha_monaghan_ |
Samantha Monaghan |
16.9K |
1.8% / 1.0% |
21.8K / 9.6K |
70% |
|
motherhood/family 35% body positivity/wellness 20% parenting 15% fashion/styling 15% lifestyle events 15%
- Persona
- Mornington Peninsula mum of three with polished warm presence.
- Aesthetic
- Warm, joyful, aspirational-approachable feminine register.
- Content
- Family styling, events, motherhood moments, body-positive lifestyle content.
- Why she fits
- Mum-of-three persona and warm aspiration; relatable joyful tone aligns perfectly.
|
| ▸ |
@thedanclan |
LUCY | MAMA |
33.7K |
158.6% / 0.0% |
4.3M / 4.3M |
70% |
|
motherhood_family 70% lifestyle_moments 20% parenting_humor 10%
- Persona
- Mum of four with candid, joyful family presence.
- Aesthetic
- Warm, candid, real-life family and lifestyle aesthetic.
- Content
- Family beach moments, bedtime cuddles, candid parenting moments.
- Why she fits
- Relatable feminine register; slightly raw versus polished but fits warm-aspirational brief.
|
| ▸ |
@bestversionof_you_ |
Reanna (Re) 🌸 |
13.5K |
5.2% / 2.4% |
35.7K / 14.7K |
65% |
|
postpartum_motherhood 50% body_confidence 30% family_life 20%
- Persona
- Mum of three in postpartum season with honest vulnerable presence.
- Aesthetic
- Authentic, vulnerable, relatable feminine domestic aesthetic.
- Content
- Postpartum body journey, home moments, crafty family activities, wellness.
- Why she fits
- Honest, joyful tone; slightly raw-edgy versus polished but fits feminine register.
|
| ▸ |
@_bronteryan_ |
BRONTE 🦋 |
19.4K |
84.7% / 1.3% |
540K / 14.3K |
65% |
|
motherhood 50% fashion/outfits 20% fitness/wellness 20% lifestyle 10%
- Persona
- Oversharing mum of three with warm relatable presence.
- Aesthetic
- Polished-but-human, warm, relatable feminine lifestyle aesthetic.
- Content
- Outfit moments, family life, gym and wellness, everyday joy and motherhood.
- Why she fits
- Existing Petal & Pup affiliate partnership confirms register fit; warm relatability aligns.
|
| ▸ |
@carronsmethurst |
Carron Smethurst |
22.4K |
11.3% / 2.4% |
— / — |
65% |
|
lifestyle/events 45% fashion 35% nightlife/social 20%
- Persona
- Perth-based business cofounder with polished social presence.
- Aesthetic
- Girly, polished, evening and event-focused feminine aesthetic.
- Content
- Fashion styling, evening looks, social events, lifestyle and nightlife moments.
- Why she fits
- Polished feminine girly aesthetic and Perth geography align with brand positioning.
|
| ▸ |
@ciaralillyyy |
ciara mcqueen |
237K |
7.1% / 4.2% |
188K / 138K |
65% |
|
fashion & styling 50% fitness & wellness 20% personal life & health 20% partnerships 10%
- Persona
- Perth woman with large following and polished lifestyle presence.
- Aesthetic
- Cohesive, polished-meets-relatable, warm feminine aesthetic.
- Content
- Fashion styling, fitness, events, personal health moments, wellness journey.
- Why she fits
- Large following and adjacent fashion partnerships; polish-meets-relatability perfectly aligned.
|
| ▸ |
@dominiquelissa |
Dominique Elissa |
301K |
0.2% / 0.1% |
62.7K / 62.4K |
65% |
|
pregnancy & motherhood 40% pilates & wellness 30% fashion & styling 20% lifestyle 10%
- Persona
- Pregnant pilates instructor and business founder with warm presence.
- Aesthetic
- Polished, feminine, joyful lifestyle and wellness aesthetic.
- Content
- Maternity styling, pilates and wellness, family moments, pregnancy journey.
- Why she fits
- Target customer avatar; girly aspirational tone and motherhood journey perfectly matched.
|
| ▸ |
@edenkannourakis |
Eden Kannourakis |
60.8K |
0.8% / 0.1% |
23.4K / 23.4K |
65% |
|
fashion 50% lifestyle 30% travel 20%
- Persona
- Fashion and lifestyle creator with playful young presence.
- Aesthetic
- Colorful, playful, feminine fashion and travel aesthetic.
- Content
- Fashion styling, beach and travel moments, events, colorful lifestyle.
- Why she fits
- Warm feminine tone and styling credibility fit; slightly edgier-younger register borderline.
|
| ▸ |
@eviegraves |
EVIE GRAVES |
28.8K |
4.5% / 4.4% |
93.3K / 72.2K |
65% |
|
fashion styling 50% lifestyle/beauty 30% travel/outdoor moments 20%
- Persona
- Gold Coast woman with polished fashion and lifestyle presence.
- Aesthetic
- Polished, feminine, girly coordinated aesthetic.
- Content
- Fashion styling, lifestyle coordination, travel and outdoor moments, beauty.
- Why she fits
- Polished feminine girly aesthetic and fashion partnerships align with brand world.
|
| ▸ |
@gabrielleemccarthy |
GABBY MCCARTHY🖤 |
275K |
4.6% / 3.6% |
— / — |
65% |
|
lifestyle/social 40% fashion/styling 30% brand partnership/sponsored 20% entertainment/reality-tv 10%
- Persona
- Love Island Australia contestant; polished, joyful Aussie woman in lifestyle moments.
- Aesthetic
- Feminine, curated, warm, aspirational; polished retail and social styling.
- Content
- Social outings, styled fashion looks, retail moments, Love Island references.
- Why she fits
- Warm lifestyle presence with existing fashion partnership experience aligns with brand's feminine, approachable register.
|
| ▸ |
@hayleycarey_ |
Hayley Carey 🌱 Aussie Mum |
57.5K |
16.3% / 1.7% |
589K / 50.3K |
65% |
|
motherhood & family life 40% cooking from scratch & homemaking 35% lifestyle & camping 20% products & UGC 5%
- Persona
- Australian mum of two; warm, relatable, joyful everyday presence.
- Aesthetic
- Polished-but-real, approachable; bright family and homeschool lifestyle.
- Content
- Family activities, camping, cooking from scratch, homeschooling, parenting moments.
- Why she fits
- Polished-real lifestyle creator with genuine family focus matches Petal & Pup's target customer aesthetic.
|
| ▸ |
@hollykingston |
HOLLY NICHOLSON |
208K |
35.0% / 2.0% |
1.4M / 258K |
65% |
|
motherhood 35% family_lifestyle 30% travel_hosting 20% business 15%
- Persona
- Mum to Lennox; warm, feminine travel host and lifestyle creator.
- Aesthetic
- Polished, family-focused, feminine; travel and personal lifestyle moments.
- Content
- Family moments, newborn joy, travel snapshots, lifestyle and parenting.
- Why she fits
- Genuinely personal family-focused feed with polished feminine register suits brand's warm, approachable positioning.
|
| ▸ |
@jessicathoday |
Jessica Thoday |
90.6K |
1.0% / 0.7% |
37.5K / 38.0K |
65% |
|
motherhood_parenting 50% product_reviews 25% lifestyle_moments 15% brand_collaborations 10%
- Persona
- Brisbane mum of two; warm, joyful parenting narrative voice.
- Aesthetic
- Bright, approachable, polished feminine; soft family moments and lifestyle.
- Content
- Family milestones, parenting moments, product integration, lifestyle events.
- Why she fits
- Authentic mum-life creator with polished feminine register and community focus aligns with brand values.
|
| ▸ |
@kaylagroves._ |
Kayla Groves |
7.1K |
3.4% / 1.8% |
3.9K / 3.9K |
65% |
|
motherhood 50% family_milestones 30% wedding 15% parenting 5%
- Persona
- New mum sharing intimate family journey; warm, feminine, joyful.
- Aesthetic
- Warm, feminine, polished; intimate family and newborn moments.
- Content
- Newborn journey, wedding ceremony, family photos, baby milestones.
- Why she fits
- Authentic, relatable new mum with joyful feminine tone reflects Petal & Pup's community-driven customer.
|
| ▸ |
@lizfarrance_ |
Elizabeth Farrance |
10.4K |
7.2% / 6.2% |
10.7K / 10.7K |
65% |
|
travel 45% lifestyle/events 30% fashion 15% social moments 10%
- Persona
- Gold Coast-based lifestyle curator; polished, warm, relatable woman.
- Aesthetic
- Curated, warm, feminine; sunlit travel and social moments.
- Content
- Travel (snowy hikes, Bali), brunch dates, social moments, lifestyle events.
- Why she fits
- Polished travel curator with warm feminine aesthetic and approachable tone suits brand's lifestyle positioning.
|
| ▸ |
@_lucycartwright |
Lucy Cartwright 🌷✨🧿🫶🏼 |
13.8K |
2.8% / 2.3% |
8.2K / 8.2K |
65% |
|
makeup & beauty 40% fashion & styling 30% lifestyle & personal 30%
- Persona
- Polished beauty and fashion creator; feminine, aspirational on-camera presence.
- Aesthetic
- Polished, feminine, aspirational; professional and casual styled moments.
- Content
- Beauty shoots, fashion styling, makeup, lifestyle and personal content.
- Why she fits
- Polished, girly aesthetic with strong styling presence aligns with Petal & Pup's feminine brand register.
|
| ▸ |
@lukamccabe |
Luka McCabe |
64.2K |
60.5% / 2.4% |
763K / 89.6K |
65% |
|
family/motherhood 40% travel/van-life 25% home/lifestyle 20% outfit styling 10% parenting 5%
- Persona
- Mum of three; real-life diarist with warm, joyful, relatable tone.
- Aesthetic
- Polished, warm, joyful; sunlit van-life and family moments.
- Content
- Family travel, van-life, home renovation, outfit styling, camping, food.
- Why she fits
- Polished-real mum-of-three with genuine feminine register and natural dress moments suits brand aesthetic.
|
| ▸ |
@natmcpherson_ |
Nat☽☼Soft living | Sacred motherhood 🧚 |
11.3K |
3.0% / 0.3% |
7.0K / 2.6K |
65% |
|
motherhood & parenting 55% nature & whimsical lifestyle 35% child play & development 10%
- Persona
- Mum creator; soft, whimsical, aspirational-approachable on-camera presence.
- Aesthetic
- Soft, whimsical, polished feminine; dreamy nature-based lifestyle.
- Content
- Nature-based parenting, fairy gardens, slow living, family joy moments.
- Why she fits
- Soft, polished whimsical aesthetic with warm family focus aligns with brand's joyful feminine register.
|
| ▸ |
@rizza_tee |
RIZZA TEE 🍒🦋🌸 |
19.0K |
16.9% / 2.4% |
13.4K / 13.2K |
65% |
|
lifestyle & social moments 40% travel & leisure 30% food & experiences 30%
- Persona
- Gold Coast woman; warm, joyful, social lifestyle presence.
- Aesthetic
- Polished, warm, feminine; travel, food, and social events.
- Content
- Travel, food experiences, social gatherings, race day events, venue moments.
- Why she fits
- Natural occasion moments and feminine lifestyle aesthetic suit Petal & Pup's warm, social brand positioning.
|
| ▸ |
@rubytuesdaymatthews |
RUBY TUESDAY MATTHEWS |
244K |
0.6% / 0.5% |
66.2K / 60.5K |
65% |
|
lifestyle 35% motherhood 30% fashion_beauty 20% business_kids 15%
- Persona
- Byron Bay woman; polished, warm, joyful mum and lifestyle creator.
- Aesthetic
- Polished, feminine, warm; motherhood and personal lifestyle moments.
- Content
- Motherhood, family snapshots, lifestyle, fashion and beauty moments.
- Why she fits
- Genuine family and personal lifestyle content with warm, relatable register matches brand's approachable aesthetic.
|
| ▸ |
@sarahjane91__ |
Sarah-Jane Calleja |
39.2K |
14.4% / 4.9% |
155K / 51.8K |
65% |
|
home renovation 35% motherhood/family 30% travel 20% podcast/media 15%
- Persona
- Bendigo mum and renovation enthusiast; warm, joyful lifestyle presence.
- Aesthetic
- Polished, warm, feminine; family, renovation, and travel moments.
- Content
- Renovation journey, family moments, travel to New Zealand, new motherhood.
- Why she fits
- Joyful, warm family aesthetic with natural occasion moments suits Petal & Pup's lifestyle brand positioning.
|
| ▸ |
@sophia.gabbb |
sophia gabriel |
16.5K |
9.4% / 3.3% |
13.2K / 13.1K |
65% |
|
travel & lifestyle 50% fashion & events 35% personal moments 15%
- Persona
- Twin creator; polished, feminine, luxury-adjacent lifestyle woman.
- Aesthetic
- Polished, feminine, luxury-adjacent; travel and lifestyle moments.
- Content
- Travel (South of France, Paris), events, personal moments, lifestyle.
- Why she fits
- Polished, feminine aesthetic with aspirational tone suits brand, though positioning skews toward premium market.
|
| ▸ |
@_stephinspired |
Stephanie Varacalli |
33.6K |
1.3% / 0.1% |
32.5K / 9.3K |
65% |
|
dance/mum-life 40% home/aesthetic styling 25% lifestyle/beauty 15% children/family moments 15% fashion/seasonal style 5%
- Persona
- Dance mum in glow-up era; warm, joyful, consistently on-camera.
- Aesthetic
- Beige, cosy, polished feminine; aesthetic home styling and soft lighting.
- Content
- Home styling, dance-mum life, children moments, beauty, seasonal style.
- Why she fits
- Warm, polished dance-mum lifestyle with cosy aesthetic perfectly reflects Petal & Pup's customer.
|
| ▸ |
@tahlia.aubusson |
TAHLIA AUBUSSON |
78.2K |
6.3% / 0.4% |
161K / 28.9K |
65% |
|
motherhood/family 50% home/lifestyle 25% humor/everyday 15% pets 10%
- Persona
- Mum with honest approach; warm, relatable, joyful everyday presence.
- Aesthetic
- Warm, relatable, polished feminine; home and family lifestyle moments.
- Content
- Honest motherhood, family life, home aesthetics, everyday joy, humour.
- Why she fits
- Warm, relatable feminine register with authentic home and motherhood focus suits brand's approachable positioning.
|
| ▸ |
@tessandluke |
Tess and Luke |
69.3K |
1.1% / 0.7% |
32.1K / 30.9K |
65% |
|
home/interior 35% family/lifestyle 30% fashion/styling 20% wellness 15%
- Persona
- Home and lifestyle creator; polished, warm, on-camera presence.
- Aesthetic
- Polished, warm, feminine; curated home and family moments.
- Content
- Home aesthetics, family life, outfit styling, wellness, lifestyle moments.
- Why she fits
- Polished feminine aesthetic with curated lifestyle and family moments aligns with Petal & Pup brand values.
|
| ▸ |
@tiffanyellecooper |
Tiff |
6.9K |
3.8% / 2.7% |
12.8K / 9.6K |
65% |
|
motherhood/newborn 35% DIY/home projects 30% lifestyle/personal moments 20% creative/design 15%
- Persona
- New mum and home renovator; warm, joyful, approachable on-camera.
- Aesthetic
- Soft, curated, polished feminine; family, DIY, and personal moments.
- Content
- New motherhood, DIY home projects, family photos, lifestyle snapshots.
- Why she fits
- Warm, joyful new mum with polished feminine aesthetic celebrates everyday joy aligning with brand.
|
| ▸ |
@zafinaabebe |
Zafina |
59.9K |
2.9% / 1.1% |
55.8K / 20.0K |
65% |
|
fashion & styling 35% events & nightlife 35% brand collaboration & lifestyle 30%
- Persona
- Events and fashion enthusiast; polished, feminine, social lifestyle woman.
- Aesthetic
- Polished, feminine, warm; styled outfits and social event moments.
- Content
- Styled outfits, events and nightlife, brand collaborations, social moments.
- Why she fits
- Strong event presence and styled fashion moments with warm feminine register suit Petal & Pup positioning.
|
| ▸ |
@abby.eggleton |
ABBY EGGLETON |
26.3K |
11.1% / 8.6% |
113K / 113K |
60% |
|
travel & lifestyle 50% festival & events 30% fashion & personal moments 20%
- Persona
- Sydney lifestyle traveller; polished, joyful, warm lifestyle presence.
- Aesthetic
- Polished, warm, feminine; travel and lifestyle moments.
- Content
- Festival and travel (Coachella, Croatia, Tuscany), lifestyle moments.
- Why she fits
- Polished joyful travel aesthetic with warm register suits brand, though fashion focus is secondary.
|
| ▸ |
@adailydoseofmillie |
millie |
17.9K |
3.9% / 3.6% |
10.2K / 10.2K |
60% |
|
lifestyle/fashion 50% party/events 25% personal/mood 25%
- Persona
- Young Melbourne woman; polished, colorful, warm party and lifestyle presence.
- Aesthetic
- Colorful, polished, feminine; florals, pastels, vibrant curated moments.
- Content
- Outfits, events, parties, personal mood, lifestyle and fashion moments.
- Why she fits
- Polished, colorful feminine lifestyle aesthetic suits brand register, though youth skews party-focused.
|
| ▸ |
@aliciadj__ |
Alicia Jane Djurovic |
19.4K |
10.5% / 0.9% |
49.5K / 6.0K |
60% |
|
events & red carpet moments 45% fashion & styling 35% lifestyle & entertainment 20%
- Persona
- Sydney-based stylist and events attendee; warm, joyful on-camera presence.
- Aesthetic
- Polished, glamorous feminine register with soft, curated tones.
- Content
- Event attendance, styled fashion moments, GRWM, vintage shopping, designer-forward occasions.
- Why she fits
- Event moments and fashion styling directly align with brand's occasion-dress positioning.
|
| ▸ |
@becca__anne |
Rebecca Adams |
14.2K |
5.7% / 5.7% |
21.0K / 17.0K |
60% |
|
lifestyle & travel 40% fashion & styling 35% events & outings 25%
- Persona
- Perth-based individual navigating travel and lifestyle; warm, joyful presence.
- Aesthetic
- Feminine, polished feed with curated travel and lifestyle visuals.
- Content
- Travel (Bali), events, bikini and occasion moments, lifestyle snapshots.
- Why she fits
- Polished feminine register and occasion moments match brand's aspirational-approachable customer.
|
| ▸ |
@estellegriepink |
Estelle Griepink |
17.3K |
203.4% / 2.0% |
362K / 16.2K |
60% |
|
motherhood/pregnancy 50% career/work 25% podcast/media 15% lifestyle 10%
- Persona
- Pregnant mum navigating work redundancy and family; real, relatable on-camera.
- Aesthetic
- Warm feminine register with authentic, vulnerable pregnancy and family moments.
- Content
- Pregnancy updates, family life, motherhood moments, career navigation.
- Why she fits
- Pregnant mum casting matches brand's inclusive family-oriented positioning directly.
|
| ▸ |
@georgia__bate |
Georgia Bate |
10.8K |
2.4% / 1.9% |
24.9K / 24.9K |
60% |
|
travel & hiking 50% wedding/occasion moments 35% lifestyle & location 15%
- Persona
- Melbourne-based traveller; aspirational, joyful presence in curated moments.
- Aesthetic
- Polished, sunlit aesthetic with aspirational feminine tone throughout.
- Content
- Travel, mountain scenery, wedding and occasion dress moments, destination lifestyle.
- Why she fits
- Occasion moments and polished feminine aesthetic align with brand's romance positioning.
|
| ▸ |
@katiemlstewart |
Katie Stewart |
15.0K |
25.8% / 1.1% |
227K / 41.0K |
60% |
|
lifestyle 40% family 30% fashion_styling 20% food 10%
- Persona
- Lifestyle curator sharing styled moments with loved ones; warm, joyful.
- Aesthetic
- Polished feminine register with natural, curated everyday styling.
- Content
- Styled outfits, family time, food moments, travel and lunch occasions.
- Why she fits
- Natural dress moments and warm lifestyle tone suit brand's relatable femininity.
|
| ▸ |
@lilianavenz |
Liliana Venz |
38.7K |
1.9% / 1.6% |
11.1K / 11.1K |
60% |
|
lifestyle & travel 50% fitness & wellness 25% fashion & styling 15% beauty 10%
- Persona
- Australian lifestyle traveller; always on-camera, warm and aspirational.
- Aesthetic
- Sunlit, curated, joyful feminine register with relaxed luxury feel.
- Content
- Beach moments, travel, outdoor lifestyle, wellness-adjacent aspirational content.
- Why she fits
- Polished travel aesthetic and accessible brand partnerships align with P&P positioning.
|
| ▸ |
@madelineeveringhamm |
MADELINE EVERINGHAM 🍒 |
14.3K |
4.8% / 4.1% |
12.8K / 12.8K |
60% |
|
fashion/styling 40% lifestyle/events 30% beauty 20% personality/fun 10%
- Persona
- Styled individual with agent representation; polished, warm on-camera presence.
- Aesthetic
- Polished feminine register with curated, accessible brand moments.
- Content
- Styled outfits, events, bikini and occasion moments, fashion partnerships.
- Why she fits
- Event styling and accessible fashion partnerships match brand's customer archetype.
|
| ▸ |
@mikaylacrisp |
Mikayla |
46.7K |
17.8% / 7.7% |
226K / 117K |
60% |
|
family/motherhood 50% lifestyle/events 30% fashion 10% wellness/fitness 10%
- Persona
- Girl mum balancing motherhood and lifestyle; warm, joyful presence.
- Aesthetic
- Polished, joyful feminine register with family-forward sensibility.
- Content
- Family moments, motherhood updates, life events, occasional styled outfits.
- Why she fits
- Mum-life authenticity and warm feminine tone align with brand's inclusive casting.
|
| ▸ |
@theorganisedmama_ |
Ashleigh Vella - Melbourne Mum + Content Creator |
23.8K |
14.9% / 0.8% |
235K / 13.4K |
60% |
|
pregnancy/motherhood 45% home/organization 20% lifestyle 15% parenting advice 15% product partnerships 5%
- Persona
- Pregnant mum-of-3 balancing family life; warm, aspirational-approachable.
- Aesthetic
- Polished, warm feminine aesthetic with relatable home and motherhood moments.
- Content
- Nursery prep, maternity moments, family life, home organization, motherhood.
- Why she fits
- Pregnant mum archetype with polished aesthetic directly matches brand casting brief.
|
| ▸ |
@xanthewessen |
Xanthe Wessen |
62.6K |
6.8% / 4.9% |
99.7K / 83.7K |
60% |
|
travel/lifestyle 40% fashion styling 35% automotive/partnerships 15% modeling 10%
- Persona
- Sydney-based stylist and individual; aspirational, polished on-camera presence.
- Aesthetic
- Sunlit, cohesive feminine aesthetic with soft colors and curated moments.
- Content
- Styling moments, beach lifestyle, travel, curated outfit snapshots.
- Why she fits
- Polished styling aesthetic and sunlit feminine register suit brand's romance positioning.
|
| ▸ |
@bellsmessina |
Bella Messina |
31.2K |
5.8% / 3.6% |
77.8K / 42.1K |
55% |
|
motherhood/lifestyle 50% personal 25% home/decor 25%
- Persona
- Single mum and podcast host; warm, authentic, aspirational-approachable.
- Aesthetic
- Polished feminine with candid, human-scale home and motherhood moments.
- Content
- Home design, motherhood celebrations, events, family joyful moments.
- Why she fits
- Mum-life authenticity and curated-but-human aesthetic match brand's customer directly.
|
| ▸ |
@bostonmccathrion |
Boston |
20.3K |
5.7% / 0.1% |
19.9K / 19.9K |
55% |
|
nightlife & events 35% fashion & styling 30% personal celebrations & moments 25% brand partnerships 10%
- Persona
- Styled individual attending events and celebrations; polished, girly presence.
- Aesthetic
- Polished feminine with party-forward aesthetic and styled moments.
- Content
- Event attendance, fashion styling, celebrations, social occasions, styled photos.
- Why she fits
- Event and occasion focus with feminine styling directly aligns with brand positioning.
|
| ▸ |
@itshollchamberlain |
HOLLIE CHAMBERLAIN |
25.9K |
2.8% / 1.9% |
8.5K / 8.5K |
55% |
|
lifestyle/casual outings 50% fashion/outfit moments 35% fitness/gym 15%
- Persona
- Consistent on-camera individual balancing fitness and lifestyle; warm, playful.
- Aesthetic
- Casual-polished feminine with natural, joyful warmth throughout.
- Content
- Gym and fitness moments, fashion collabs, lifestyle outfits, casual events.
- Why she fits
- Natural dress moments and warm relatable tone suit brand's aspirational-approachable customer.
|
| ▸ |
@oliviamollyrogers |
Olivia Molly Rogers |
337K |
2.8% / 2.5% |
177K / 144K |
55% |
|
motherhood_postpartum 35% mental_health_advocacy 25% media_speaking 20% lifestyle_personal 20%
- Persona
- First-time mum, speaker, and advocate; warm, genuine, vulnerable-relatable.
- Aesthetic
- Warm, authentically personal feminine register with genuine family bonding.
- Content
- Newborn and postpartum life, family moments, mental health reflection.
- Why she fits
- Authentic motherhood moments and warm tone align with brand's inclusive family positioning.
|
| ▸ |
@rebecca_jolliffe |
Rebecca Jolliffe. |
16.8K |
63.6% / 0.6% |
445K / 4.1K |
55% |
|
home/interiors 30% motherhood/family 25% fashion/outfit 20% dental/wellness 15% pets 10%
- Persona
- Mum balancing style and home design; polished, warm presence.
- Aesthetic
- Polished, curated feminine aesthetic with home and family focus.
- Content
- Home interiors, family moments, outfit styling, feminine lifestyle moments.
- Why she fits
- Warm feminine register and natural dress moments suit brand's relatable luxury positioning.
|
| ▸ |
@stephanieshae |
Steph Harper |
31.3K |
1.8% / 0.4% |
23.0K / 3.2K |
55% |
|
travel & vacation 60% fashion & styling 25% lifestyle 15%
- Persona
- Gold Coast-based travel curator; aspirational, warm on-camera.
- Aesthetic
- Sunlit, polished feminine aesthetic with travel and lifestyle focus.
- Content
- Coastal and Bali travel, outfit styling, vacation lifestyle moments.
- Why she fits
- Aspirational travel aesthetic and warm femininity suit brand's modern romance positioning.
|
| ▸ |
@winona_wyborn |
winona ✺ |
109K |
20.9% / 1.0% |
409K / 18.8K |
55% |
|
motherhood 40% farm_lifestyle 25% wellness_skincare 20% family 15%
- Persona
- Farm-based mum-of-3; warm, authentic, vulnerable-aspirational presence.
- Aesthetic
- Polished feminine with authentic family and nature-forward aesthetic.
- Content
- Family moments, farm lifestyle, animals, children, vulnerable personal snapshots.
- Why she fits
- Mum-life authenticity and polished styling directly match brand's inclusive customer casting.
|
| ▸ |
@brooke.upton |
BROOKE UPTON |
99.2K |
1.7% / 1.5% |
36.0K / 29.5K |
50% |
|
travel 50% fashion_beauty 30% lifestyle 20%
- Persona
- Travel-focused individual; polished, aspirational on-camera presence.
- Aesthetic
- Polished, feminine aesthetic with warm travel and lifestyle focus.
- Content
- Travel destinations, vacation moments, outfit styling, lifestyle snapshots.
- Why she fits
- Aspirational-approachable tone and polished femininity align with brand's positioning.
|
| ▸ |
@clairechampion_ |
Claire Belle |
15.9K |
6.7% / 6.2% |
23.0K / 23.0K |
50% |
|
lifestyle & personal commentary 40% fashion & styling 35% humor & relatable moments 25%
- Persona
- Comedic lifestyle individual with relatable, joyful presence; Queensland-based.
- Aesthetic
- Polished feminine with warm, joyful, comedic sensibility throughout.
- Content
- Outfit styling, personal commentary, lifestyle moments, humorous family snapshots.
- Why she fits
- Warm joyful tone and relatable femininity suit brand despite comedic register.
|
| ▸ |
@ellidy_ |
El Pullin |
376K |
8.6% / 7.3% |
880K / 890K |
50% |
|
motherhood_family 40% podcasting_media 25% sustainability_activism 20% lifestyle 15%
- Persona
- Mum, podcaster, and advocate; warm, genuine, authentically personal.
- Aesthetic
- Warm, human feminine aesthetic with genuine family-forward sensibility.
- Content
- Family motherhood snapshots, podcast content, lifestyle moments, personal reflection.
- Why she fits
- Warm authentic motherhood moments and personal tone align with brand's family positioning.
|
| ▸ |
@georgiehansen__ |
Georgie Hansen |
95.4K |
8.4% / 8.5% |
75.3K / 81.2K |
50% |
|
lifestyle & events 40% partnerships & ads 35% humor & vlog moments 25%
- Persona
- Warm, joyful Australian lifestyle creator; high-follower relatable presence.
- Aesthetic
- Polished-but-human; warm selfies, events, travel in feminine approachable register.
- Content
- Lifestyle, beauty, everyday joy, friend hangouts, events, travel moments.
- Why she fits
- High-follower count and upbeat personal tone align perfectly with brand's casting persona.
|
| ▸ |
@happylittlebeckymite |
BECKY MILES / FAMILY TRAVEL LIFE |
59.4K |
0.8% / 0.5% |
56.5K / 31.2K |
50% |
|
travel/lifestyle 50% motherhood 35% adventure 15%
- Persona
- Millennial mum in caravanning-with-kids era; joyful, authentic presence.
- Aesthetic
- Warm, relatable, aspirational-approachable; natural light, genuine joy, adventure.
- Content
- Family travel moments, motherhood authenticity, caravanning lifestyle, slow-living moments.
- Why she fits
- Joyful family travel and relatable-aspirational aesthetic match brand's 'slow-living' creator archetype.
|
| ▸ |
@janellejoy_ |
Janelle Spies |
38.8K |
1.1% / 0.7% |
26.0K / 8.6K |
50% |
|
motherhood/family life 50% home/country living 20% neurodiversity/advocacy 15% thrifting/op-shopping 10% lifestyle/chaos-to-joy 5%
- Persona
- Mother of four; country living, warm, joyful, real-life focused.
- Aesthetic
- Natural, relatable; less polished, candid moments with genuine joy.
- Content
- Motherhood, family life, country living, home, neurodiversity advocacy, op-shopping.
- Why she fits
- Mum-life and country-living positioning matches P&P customer persona, though thrift-focus signals potential price-point consideration.
|
| ▸ |
@jessienorbz |
Jessie Norbury |
73.7K |
12.1% / 1.0% |
154K / 22.6K |
50% |
|
modeling & fashion 40% lifestyle & events 35% business & entrepreneurship 15% pets 10%
- Persona
- Sydney/LA actor, model, ceramicist; styled, aspirational yet accessible.
- Aesthetic
- Polished lifestyle feed; styled outfits, events, date nights, warm personal joy.
- Content
- Fashion modeling, dating/romance, business milestones, lifestyle events, pets.
- Why she fits
- Modeling background tempered by relatable lifestyle moments creates accessible aspirational tone for brand.
|
| ▸ |
@jessraeking |
JESS KING | Style & New Mum Life |
136K |
0.1% / 0.0% |
37.6K / 37.6K |
50% |
|
motherhood 35% fashion/styling 35% lifestyle 20% personal 10%
- Persona
- Model, writer, actor; new mum balancing style and motherhood in thirties.
- Aesthetic
- Polished feminine; pastels, styled moments, events, warm aspirational-approachable register.
- Content
- Fashion editorial, motherhood moments, new-mum life, body positivity, style.
- Why she fits
- Style, new-mum positioning, and polished-feminine aesthetic directly align with brand's mum-creator archetype example.
|
| ▸ |
@kalyanivijayann |
Kalyani |
16.4K |
6.0% / 4.1% |
15.2K / 15.2K |
50% |
|
outfit/fashion styling 45% lifestyle/party moments 35% travel & city content 20%
- Persona
- Fashion-forward lifestyle creator; warm, joyful, relatable and aspirational.
- Aesthetic
- Polished outfit posts, event moments, travel; warm, feminine, aspirational register.
- Content
- Fashion styling, outfit posts, events, parties, travel, fashion collaborations.
- Why she fits
- Strong fashion mix, girly-aspirational persona, and relatable warmth match brand's lifestyle-and-fashion casting brief.
|
| ▸ |
@lucy__cartwright |
LUCY CARTWRIGHT |
23.7K |
5.0% / 2.6% |
14.2K / 13.9K |
50% |
|
family & parenting 50% activewear & fitness 30% fashion & outfits 20%
- Persona
- Brisbane-based mum of one; polished family and lifestyle creator.
- Aesthetic
- Polished family content; warm, styled parenting moments, lifestyle balance.
- Content
- Parenting, family moments, outfit styling, activewear, fitness, lifestyle balance.
- Why she fits
- Mum-creator profile and lifestyle focus fit brand, though activewear positioning is adjacent to core aesthetic.
|
| ▸ |
@olivecooke |
OLIVE ROSE TERVENSKI |
287K |
1.6% / 0.0% |
— / — |
50% |
|
home_interiors 40% travel_lifestyle 35% wellness_rituals 15% design 10%
- Persona
- Design-forward lifestyle creator; polished, aspirational, relatable presence.
- Aesthetic
- Polished, aspirational; warm, curated home content, travel, wellness rituals.
- Content
- Home interiors, design, travel lifestyle moments, wellness rituals, curated living.
- Why she fits
- Relatable register and lifestyle-focused approach suit brand despite design-forward topical emphasis.
|
| ▸ |
@samanthaelle.x |
Samantha Elle |
27.3K |
1.0% / 0.4% |
8.0K / 4.9K |
50% |
|
motherhood & parenting 50% mental health & wellness 30% lifestyle & personal growth 20%
- Persona
- Mum of two building softer life; warm, authentic on-camera presence.
- Aesthetic
- Softer, introspective; warm, authentic, aspirational-approachable feminine register.
- Content
- Motherhood, mental health, wellness, personal growth, psychology, lifestyle moments.
- Why she fits
- Warm on-camera presence and 'building softer life' narrative align with brand's relatable-aspirational tone.
|
| ▸ |
@sambonnor |
Sam Aitken 🧜🏼♀️ |
26.2K |
0.2% / 0.2% |
9.1K / 9.1K |
50% |
|
family_lifestyle 40% sports 30% motherhood 20% events 10%
- Persona
- Warm, joyful mum documenting family celebrations and everyday moments.
- Aesthetic
- Polished-but-real feminine; warm, joyful family gatherings and beach outings.
- Content
- Family moments, celebrations, birthday parties, beach outings, motherhood, family togetherness.
|
| ▸ |
@sarahmosullivan |
sarah o’sullivan |
18.4K |
2.8% / 1.0% |
5.3K / 5.5K |
50% |
|
wellness & fitness 40% beauty & skincare 25% fashion & styling 20% lifestyle & morning routines 15%
- Persona
- Sydney-based wellness and fashion creator; polished, aspirational, on-camera.
- Aesthetic
- Styled, aspirational; warm, curated morning routines, wellness, beauty moments.
- Content
- Morning routines, wellness, fitness, beauty, skincare, fashion styling, lifestyle.
- Why she fits
- Polished lifestyle register and fashion-styling content suit brand despite wellness-topical focus.
|
| ▸ |
@therealsimonemarie |
Simone Marie |
127K |
0.6% / 0.4% |
93.6K / 87.8K |
50% |
|
fashion/styling 45% lifestyle 35% wellness/personal 20%
- Persona
- Everyday-style fashion friend; warm, joyful, relatable, approachable presence.
- Aesthetic
- Curated-but-relatable; warm, joyful, feminine-aspirational outfit and lifestyle moments.
- Content
- Outfit styling, everyday fashion, lifestyle moments, wearable looks, personal styling.
- Why she fits
- 'Everyday style, worn my way' positioning and relatable aesthetic directly align with brand voice.
|
| ▸ |
@emmajanehanson |
Emma Hanson |
73.7K |
27.5% / 2.5% |
702K / 260K |
45% |
|
fashion/styling 50% lifestyle 30% shopping/hauls 20%
- Persona
- Aesthetic lifestyle creator; warm, relatable, budget-conscious fashion enthusiast.
- Aesthetic
- Polished-but-accessible; warm, curated outfit moments, realistic budget styling.
- Content
- Outfit styling, fashion moments, shopping hauls, lifestyle, affordable fashion.
- Why she fits
- 'Expensive style on realistic budget' positioning and accessible aesthetic align perfectly with brand.
|
| ▸ |
@fionafalkiner |
Fiona Falkiner |
126K |
0.3% / 0.3% |
63.3K / 35.9K |
45% |
|
fashion/styling 45% lifestyle 35% motherhood 20%
- Persona
- Solo mum of two, age 43; confident, curve-positive, style-focused creator.
- Aesthetic
- Polished, accessible, aspirational-approachable; neutral tones, confident joy, relatable moments.
- Content
- Fashion styling, outfit moments, solo-motherhood, curve-confident dressing, lifestyle.
- Why she fits
- Confidence-focused aesthetic, accessible tone, and mum-lifestyle positioning align with brand customer voice.
|
| ▸ |
@stormy.courtney |
STORM COURTNEY SURTY |
43.3K |
0.0% / 0.0% |
9.5K / 9.5K |
45% |
|
fitness/wellness 35% travel/lifestyle 25% style/activewear 20% motherhood 15% home/interior 5%
- Persona
- Mum of three in glow-up era; warm, real-life, fitness-and-style focused.
- Aesthetic
- Polished, neutral; loungewear styling, wellness, home, travel, warm feminine register.
- Content
- Motherhood, fitness, wellness, home moments, travel, style, activewear, gym-to-brunch lifestyle.
- Why she fits
- Mum persona, lifestyle focus, and polished-warm register match brand despite fitness-centric topical angle.
|
| ▸ |
@bethphilippidis |
Beth Philippidis |
24.6K |
0.5% / 0.5% |
2.3K / 2.3K |
40% |
|
gardening 40% motherhood 30% seasonal_lifestyle 20% family 10%
- Persona
- Mum of three focused on gardens and nature; warm, thoughtful, polished.
- Aesthetic
- Soft, joyful, polished feminine; styled family photos, flowers, natural moments.
- Content
- Family moments, gardening, nature, seasonal lifestyle, flowers, thoughtful living.
- Why she fits
- Warm, polished register and soft-joyful aesthetic align with brand's customer worldview.
|
| ▸ |
@simonepfitz |
𝓢imone 𝓙oy 𝓟fitzner |
17.9K |
10.0% / 0.7% |
54.7K / 7.7K |
40% |
|
small business ownership 40% fashion & styling 30% lifestyle & personal 30%
- Persona
- Sydney-based business owner and founder; warm, polished, personal-voice creator.
- Aesthetic
- Polished, curated feminine; warm, joyful lifestyle and brand milestone moments.
- Content
- Fashion styling, lifestyle moments, small-business ownership, family, personal brand milestones.
- Why she fits
- Personal-voice lifestyle integration and polished aesthetic suit brand despite business-owner positioning.
|
| ▸ |
@suzie_stevens |
Suzanne Stevens |
39.4K |
0.6% / 0.5% |
9.4K / 9.0K |
40% |
|
fashion/styling 40% home/decor 30% lifestyle 20% humor 10%
- Persona
- Content creator focused on fashion and home; warm, playful, relatable.
- Aesthetic
- Polished, warm, curated-but-relatable; fashion hauls, home styling, lifestyle moments.
- Content
- Fashion styling, hauls, home decor, lifestyle moments, silly-goose humor.
- Why she fits
- Outfit-focused content and curated-relatable aesthetic align with brand, though home-decor is notable secondary focus.
|
| ▸ |
@ameliarushforth |
Amelia Rushforth (Fullarton) |
44.6K |
0.1% / 0.1% |
17.7K / 17.7K |
35% |
|
family_photography 50% parenting 25% travel 20% fashion 5%
- Persona
- Photographer-mum of four; warm, soft, aspirational, polished-aesthetic creator.
- Aesthetic
- Soft, warm, feminine-aspirational; styled family moments, travel, curated domestic spaces.
- Content
- Family photography, family moments, travel (Paris, beach), parenting, styled living.
- Why she fits
- Polished-aspirational register and warm aesthetic match brand perfectly despite photography-as-primary-focus.
|
| ▸ |
@belwhitenutrition |
BEL WHITE |
31.5K |
2.9% / 0.9% |
116K / 12.9K |
35% |
|
nutrition_health 40% motherhood_lifestyle 35% mum_fashion 15% wellness_education 10%
- Persona
- Health educator and mum of three; warm, curated, wellness-and-lifestyle focused.
- Aesthetic
- Polished, warm, curated; family celebrations, mother-child moments, domestic wellness spaces.
- Content
- Motherhood, family celebrations, health education, nutrition, wellness, mum-fashion moments.
- Why she fits
- Mum persona, polished-warm register, and lifestyle moments align with brand despite health-nutrition niche.
|
| ▸ |
@elizakohler |
ELIZA KOHLER |
62.9K |
1.1% / 0.6% |
22.2K / 13.5K |
35% |
|
lifestyle/wellness 35% fitness 30% fashion 20% personal 15%
- Persona
- Gold Coast lifestyle creator; fitness-adjacent wellness focus; warm, relatable presence.
- Aesthetic
- Sunlit, curated femininity; soft tones; polished yet accessible everyday moments.
- Content
- Birthday celebrations, outfit styling, personal milestones, fitness integration, joyful daily life.
- Why she fits
- Warm relatable tone and soft aesthetic align with brand's feminine world; Australian base.
|
| ▸ |
@isabelvella |
Isabel Vella |
177K |
5.1% / 0.8% |
109K / 90.1K |
35% |
|
lifestyle & social moments 35% fashion/outfit styling 30% celebrity/media appearances 20% business (salon/room founder) 15%
- Persona
- Salon founder, media personality; polished, camera-comfortable; celebrity-adjacent lifestyle.
- Aesthetic
- Curated warm femininity; styled social moments; professional editorial register.
- Content
- Outfit posts, social events, brand collaborations, salon/business, media appearances.
- Why she fits
- Polished joyful feminine register matches brief; high engagement despite media-skewed profile.
|
| ▸ |
@jamaicalily |
Jamaica Lily |
66.3K |
1.0% / 0.7% |
46.3K / 36.2K |
35% |
|
pregnancy & motherhood 50% plus-size fashion & try-ons 35% daily life vlog 15%
- Persona
- Perth mum-of-two, pregnant; genuine on-camera; warm, approachable tone.
- Aesthetic
- Relatable, joyful; approachable motherhood-first; fashion-aware but not luxury-polished.
- Content
- Pregnancy and motherhood moments, plus-size fashion try-ons, daily mum life.
- Why she fits
- Relatable Australian mum with genuine warmth; fashion awareness signals brand understanding.
|
| ▸ |
@perthlocalite |
Victoria Carlisle | Parents of Perth: Your Local Guide |
63.1K |
2.1% / 0.5% |
38.2K / 25.9K |
35% |
|
family activities & events 50% local perth guide 30% giveaways & collabs 15% luxury stays 5%
- Persona
- Perth mum-of-three; polished yet joyful family-lifestyle creator; event-focused.
- Aesthetic
- Aspirational but warm; family-centered; colorful occasions and local adventure.
- Content
- Family activities, local Perth events, staycays, carnivals, giveaways, lifestyle occasions.
- Why she fits
- Warm aspirational tone, family-lifestyle positioning, and polished femininity fit casting profile.
|
| ▸ |
@sarahkearnsofficial |
Sarah Kearns |
98.5K |
1.7% / 0.4% |
82.7K / 43.1K |
35% |
|
motherhood/family 50% wellness/body-image 30% travel 20%
- Persona
- Family travel creator, mum-of-boys; warm, candid-polished; wellness-oriented.
- Aesthetic
- Polished-yet-candid femininity; warm family moments; travel-infused lifestyle.
- Content
- Family travel, motherhood moments, relatable body-image and wellness content.
- Why she fits
- Family-focused warmth and joyful tone align with mum-life casting; Australian presence.
|
| ▸ |
@sinead__finn_ |
Sinead Finn |
51.9K |
5.0% / 1.3% |
111K / 28.4K |
35% |
|
motherhood/twin parenting 50% humor/relatable parenting content 25% home/shopping finds 15% fashion/OOTD 10%
- Persona
- Twin-mum internet friend; warm, humorous; relatable parenting voice; TikTok-strong.
- Aesthetic
- Approachable, comedy-driven; home and lifestyle-focused; authentically joyful.
- Content
- Twin parenting, home finds, motherhood humor, relatable mental-load content, occasional fashion.
- Why she fits
- She is the customer; relatable mum tone and family-lifestyle mix match brief core.
|
| ▸ |
@stace_mcgregs |
Stacey McGregor |
96.2K |
2.2% / 0.8% |
70.5K / 35.3K |
35% |
|
fashion/modeling 45% lifestyle 30% humor/personal 25%
- Persona
- Model-comedian hybrid; body-positive; warm humor; Brisbane and Wollongong based.
- Aesthetic
- Polished-relatable; soft tones; personal milestones and humor-driven styling.
- Content
- Fashion styling, everyday lifestyle, house and relationship moments, body-positive comedy.
- Why she fits
- Polished-relatable femininity and body-positive warmth suit brand's modern-romance register.
|
| ▸ |
@theacelife |
Jes 𓇼 |
15.6K |
11.7% / 0.6% |
2.8K / 2.2K |
35% |
|
travel 50% family_lifestyle 30% homeschooling 15% cultural_exploration 5%
- Persona
- Family travel curator, mum-of-four; intentional-living focused; Noosa-based.
- Aesthetic
- Curated, polished femininity; travel-beautiful moments; warm family joy.
- Content
- Family travel, homeschooling, cultural exploration, children in beautiful settings.
- Why she fits
- Polished travel lifestyle and warm femininity match customer who documents life beautifully.
|
| ▸ |
@maddyzanatta |
Maddy Zanatta |
163K |
0.3% / 0.2% |
26.5K / 15.5K |
30% |
|
plus-size fashion 55% styling/hauls 20% motherhood 10% beauty/hair 10% lifestyle 5%
- Persona
- Plus-size fashion creator, mum-of-two; Gold Coast; on-camera consistently.
- Aesthetic
- Soft beachy vibes; inclusive femininity; styling-focused; professional editorial tone.
- Content
- Plus-size fashion styling, hauls, beauty, motherhood moments, brand collaborations.
- Why she fits
- Fashion-topical strength and body-positive positioning; styling focus signals brand familiarity.
|
| ▸ |
@madelinedaffara |
Maddi Daffara |
14.2K |
32.7% / 2.9% |
111K / 12.9K |
30% |
|
fitness & training 35% day-in-the-life & content creation 25% lifestyle & empowerment 20% body positivity & wellness 20%
- Persona
- Fitness-led lifestyle creator; warm, empowering tone; real on-camera presence.
- Aesthetic
- Polished lifestyle femininity; styled relatable moments; aspirational-approachable.
- Content
- Day-in-the-life, fitness and training, events, body positivity, lifestyle empowerment.
|
| ▸ |
@imogencaldwell |
IMOGEN BROWN |
120K |
1.1% / 0.0% |
62.6K / 39.3K |
25% |
|
surfing_adventure 40% motherhood 30% wellness 20% fashion 10%
- Persona
- Surfer-mum, West Australian; model-founder; warm, joyful real presence.
- Aesthetic
- Adventure-feminine; ocean action; warm family moments; polished warmth.
- Content
- Surfing and ocean moments, motherhood, family lifestyle, wellness, Big Love Club founder.
|
| ▸ |
@livinincoffee |
LIV 🤍 | UGC Creator Australia |
22.8K |
2.8% / 1.0% |
11.3K / 5.8K |
25% |
|
travel & local guides 45% food & dining 30% lifestyle 20% events 5%
- Persona
- Perth travel and lifestyle curator; local guide; warm on-camera presence.
- Aesthetic
- Polished feminine travel aesthetic; brunch and dining-focused; curated warmth.
- Content
- Travel guides, local Perth recommendations, food and dining, lifestyle moments.
|
| ▸ |
@rhiannonjoyce |
Rhiannon Joyce |
24.7K |
9.6% / 8.4% |
31.6K / 31.6K |
25% |
|
fashion/styling 40% media/professional 30% events 20% personal 10%
- Persona
- Media executive, style co-host; polished event presence; professional-personal blend.
- Aesthetic
- Styled femininity; event and occasion-focused; pastels, florals, aspirational warmth.
- Content
- Event moments, weddings, travel, styled occasions, fashion and personal lifestyle.
|